Avatar News Friday, September 30, 2005

Written By:
Mark Rocket & Tara Topliff
Edited By:
Mark Rocket
Published By:
Avatar Web Promotions Ltd
NZTO team happy about the two wins!

NZTO team happy about the two wins!

Hello Beautiful People!

It's been a faaaaaaaaannnntastic September here at 208 Cashel Street. Last week, our sister company New Zealand Tourism Online won two more New Zealand Tourism Awards, and were also finalists in the Champion Canterbury Awards. Avatar provides the Web design and marketing expertise for New Zealand Tourism Online, and we all work from the same office, so it's a real boost to the in-house vibe.

In this month's newsletter Tara gets intimate and talks about building beautiful relationships and making buying attractive. Giddy up!

For the first time this year, we don't have a whizzy widget in this edition, but stay tuned because we intend to have them pop up from time to time in upcoming newsletters.

In This Edition

Building Beautiful Relationships

Your Web site's aim should be to have as many beautiful relationships as possible! Why? Because they facilitate the path to loyal customers giving you repeat business, as well as word-of-mouth marketing. Ideally you want your customers to simply love your brand, and the products and services that you offer, to the point that they tell all their friends about you, and never look anywhere else. A recommendation from a friend comes with an endorsement that offers more value than any other type of marketing communication.

So how do you create this lovin' situation via your Web site?

Here are a few pointers:

Make Buying Attractive

Further to our article on conversion rates in June, we'd like to build on that and talk further about placing compelling calls to action on your site. Remember, it's a competitive environment out there. It's easy for visitors to jump between sites to directly compare competitor's features and benefits, as well as search for the best deals. You need to persuade the visitor that your site is the best by emphasising your unique selling points. To clinch the deal and create action, offer attractive incentives with lots of perceived value.

Consider how incentives maximise sales and assist your wider business needs. Here are some examples:

Incentives don't always have to be financially orientated; they can range from offering value added services, entry to free prize draws, gifts with purchases though to discounts off future services.

$300 Spring Sale!

We've just talked about making buying attractive. Let's walk the talk. During October, Avatar are offering a special spring saving of $300+gst. All you need to do is speak to Bradly about a Web design project valued over $3,000+gst, pay the 50% deposit during the month of October, and we'll give you a $300+gst saving on the project. Nice one.

Interesting Tidbits

Sites of Interest

Here's a selection of sites we've designed and/or promoted recently. Last month we received feedback that some of our links weren't functioning correctly in Outlook's email software, so we're repeated some of the links this month.