Web Design, Web Marketing & Promotion Basics
The team at Avatar Web Promotions approaches commercial Web site design with the business purpose and target audience firmly in mind. They're simple concepts, but many people don't start at these basics. From there, we aim at projecting a professional profile. If the site looks amateurish, then the site is going to lack credibility and will certainly lose business.
Our other primary focus is site promotion. How will the site generate traffic? Is there content that will generate numerous repeat visitors and/or encourage viewers to tell other people about the site? How can the site owner build up links into the site? These are some questions well worth asking.
Search engine optimisation is an important part of the marketing mix for most Web sites, and yet many have been inadvertently designed to be extremely unfriendly to search engines. Here are some common problems:
- Ineffective use of the title, keyword and description meta tags
- All graphics and no text on the main page and content pages
- Use of Flash animations with no text
- Use of frames
- Database sites with dynamic pages
It's difficult to achieve top rankings on many of the most popular search engines if any of these components are found in a site. On the flip side, sites benefit from components such as:
- Numerous links into a site
- Multiple domain names with varying content
- Regular content additions
- Keywords in the URL
- Embedding popular keyword phrases in all pages
Promote Your Web Site Online
View more information on our search engine optimisation services.
Also, here are some useful resources:
- Webreference.com — Web design information and resources
- About.com — Web design information and resources
- Search Engine Watch — Popular resource for the wonderful world of search engines
- Rocket Rank — Online search engine optimisation and search marketing resources for Webmasters
- Word Tracker — Extremely useful facility to identify what keywords your target market are using
